Brian Heffernan
Dublin Institute of Technology
Business
An Exploration into Online Impression Management and the Selective Self-Presentation Strategies of Generation Z on Instagram
Dublin Institute of Technology
Business
An Exploration into Online Impression Management and the Selective Self-Presentation Strategies of Generation Z on Instagram
A BSc Marketing graduate from Dublin Institute of Technology, currently working as a marketing executive in DHL Express Ireland. Brian is passionate about all things marketing, with a particular interest in social media and the immense impact that it has in business performance and consumer behavior. He is fascinated by the increasing involvement of social media platforms in identity formation.